Pregnancy warnings on alcohol labels

On 13 January 2014, the Department of Health engaged Siggins Miller to undertake an independent evaluation of the voluntary labelling initiative, to measure actions taken by industry in response to the voluntary labelling initiative, and to help inform future decision-making processes by Ministers.

Ministers considered the report at their 27 June 2014 meeting and agreed to extend the existing trial on voluntary uptake of pregnancy health warnings on alcohol product labels, and to undertake a review in two years.

Siggins Miller Report - Pregnancy Labelling Evaluation (Word 481 KB)
Siggins Miller Report - Pregnancy Labelling Evaluation (PDF 1276 KB)

Siggins Miller Report - Pregnancy Labelling Evaluation - Appendices (Word 1245 KB)
Siggins Miller Report - Pregnancy Labelling Evaluation - Appendices (PDF 3089 KB)

The New Zealand Government has also conducted an evaluation of action taken by the alcohol industry in New Zealand in placing pregnancy warning labels on alcohol products. In conducting this evaluation, New Zealand considered the Evaluation Framework developed for the Australian evaluation.

NZ alcohol labelling evaluation report (Word 2585 KB)
NZ alcohol labelling evaluation report (PDF 523 KB)